• Jan 27, 2010
    Texas offset firm invests in Alta. farm aggregator - Manitoba Cooperator

    A company specializing in aggregating carbon credits earned by Alberta farmers has picked up investment from a Texas carbon trading firm.

    Houston-based Element Markets said Tuesday it would take an equity position in Agri-Trend Aggregation Inc. (ATAI), part of the Agri-Trend Group in Red Deer, Alta. The two companies didn't specify the size of the equity stake or put a dollar value on their deal.
    The partnership is to give ATAI the opportunity to expand its operations throughout Alberta, Saskatchewan and other provinces, Agri-Trend said.

    Furthermore, "as this market unfolds, we value the role Element Markets will play in expanding our business across Canada and into the U.S.," ATAI CEO Robert Saik said in a release.

    ATAI now works with Alberta farmers, using a tillage protocol that documents the carbon sequestration in their fields' soils, as gained through "advanced farm management practices."
    ATAI has "aggregated more agricultural carbon offsets than any other single entity and… returned significant payouts to Alberta farmers," the company said. It sells the resulting carbon offsets to companies in the fertilizer, oil and gas, chemical and cement industries.

    ATAI's network of "Carbon-Coaches" also now operates in Saskatchewan, anticipating passage of a climate change bill in that province in 2010, the company said.

    The company's Carbon-Coaches offer its Soil Carbon Offset Program (SCOP), which they manage using its proprietary Agri-Data Solution Netware farm data management system.

    "Agriculture-based carbon credits are a strategic growth segment for our company as we expect them to play an increasing role in carbon trading in the U.S. and Canada," Element Markets president Angela Schwarz said in the same release.
    Element Markets is to bring its "commercial expertise and relationships" in emissions markets to ATAI's aggregation program, she said.

    Element Markets' portfolio currently includes wind, solar, methane and greenhouse gas mitigation projects, generating credits to help large emitters to manage their carbon exposure.

    Staff - 1/26/2010 3:20:00 P

  • Jan 26, 2010
    Element Markets, LLC makes equity investment in AGRI-TREND Aggregation Inc.

    HOUSTON, TX (January 26, 2010) – Element Markets, LLC (“Element Markets”) and Agri-Trend Aggregation Inc. (“ATAI”), a member of The Agri-Trend Group of Companies based in Red Deer, Alberta, today announced that Element Markets has made an equity investment in ATAI.  ATAI is a Canada-based carbon aggregator with a focus on the agriculture market.  This alliance will afford ATAI the opportunity to expand their operations throughout Alberta, Saskatchewan and other provinces in Canada. Terms of the deal were not disclosed.

    “The inclusion of Element Markets as a partner of Agri-Trend Aggregation means that our firm is well positioned to offer continued leadership in the field of greenhouse gas and carbon offset aggregation for agriculture,” said Robert Saik, CEO of ATAI. “As this market unfolds, we value the role Element Markets will play in expanding our business across Canada and into the U.S.”

    “We are pleased to have completed our investment in ATAI as we expand our presence in Canada and further our commitment to high quality Greenhouse Gas offsets.” said Angela Schwarz, President and COO of Element Markets. “Agriculture-based carbon credits are a strategic growth segment for our company as we expect them to play an increasing role in carbon trading in the United States and Canada. Element Markets will bring commercial expertise and relationships in the emissions markets to ATAI’s aggregation program. This investment builds upon our strong foundation in North America and positions Element Markets for future growth in Canada”.

    Currently, Agri-Trend Aggregation Inc. operates in Alberta working with farmers using a tillage protocol that documents carbon sequestration in soils through advanced farm management practices. They have aggregated more agricultural carbon offsets than any other single entity and have returned significant payouts to Alberta farmers. Customers purchasing carbon offsets from ATAI include those from the fertilizer, oil & gas, chemicals and cement sectors. ATAI also has a presence in Saskatchewan through a network of Carbon-Coaches™ in anticipation of the passage of a Saskatchewan climate change bill in 2010.

    “We are Canada’s most trusted supplier of agricultural offsets to the Large Final Emitter community and a prominent and well-established player in terms of volumes transacted.” said Bill Dorgan, president of ATAI. “The addition of Element Markets as a strategic partner reaffirms our commitment to operate our business in a transparent and professional manner that yields tremendous value to farmers and meets the needs of Large Final Emitters. The offset system in Alberta continues to mature with the number of offset projects, the volume of credits and the number of market participants increasing every year”.

    About Agri-Trend Aggregation Inc.
    Agri-Trend Aggregation Inc. is a privately held Canada-based carbon aggregator headquartered in Alberta.  ATAI offers a network of Carbon-Coaches™ offering the Soil Carbon Offset Program™ (SCOP) pursuant to the Alberta tillage protocols, and, in the near future, pursuant to the Saskatchewan protocols.  They are an original signatory in the formation of the Carbon Offset Trading Association, and have been involved in carbon policy development since 2000.  The SCOP project is managed using The Agri-Data™ Solution Netware platform which is a proprietary, state-of-the-art agricultural data management system.  For more information, please visit

    About Element Markets, LLC
    Element Markets, LLC is the leading developer and supplier of environmental credits in North America, with integrated trading expertise in the greenhouse gas, renewable energy and emissions credit markets. Since its inception in 2005, Element Markets has built one of the industry’s largest diversified development portfolios of wind, solar, methane and greenhouse gas mitigation projects, earning industry accolades from Environmental Finance and Energy Risk Magazines as a leading trader of environmental commodities in 2008 and 2009. The company provides structured environmental compliance and optimization services to prominent corporate and institutional clients. Element Markets is based in Houston, Texas. More information is available at

    For more information, contact:

    Bill Dorgan, President
    Agri-Trend Aggregation Inc
    107 - 6227 2nd St. SE
    Calgary, AB T2H 1J5
    1 (403) 608.0992

  • Jan 4, 2010
    Grainnews coverage of the 2009 Agri-Trade Show: Easy-to-find tools still yield valuable field data

    November 13, 2009 | By Alexis Kienlen, Alberta Farmer Express

    Farmers should make use of tools and resources that are easily available to them, says Elston Solberg, president of Red Deer, Alta.-based Agri-Trend Agrology.

    Read full story

  • Jan 4, 2010
    Grainnews coverage of the 2009 Agri-Trade Show: Use ground level facts to prove bird's-eye theories

    November 13, 2009 | By Alexis Kienlen, Alberta Farmer Express

    Satellite and aerial images can be useful field tools, but much more so when their data is backed up with observations from the ground, according to a Calgary geo-coach.

    Read full story

  • Oct 30, 2009
    Agri-Trend FINALIST for 2009 Ag Innovation of the Year at Agri-Trade

    Agri-Trend Agrology Ltd has been selected as an Agri-Trade Show Ag Innovation of the Year Finalist for its integration of the RapidEye Satellite Network with Variable Rate Fungicide Application.

    As part of The Precision Management Process™ offered by Agri-Trend, they have developed a way to vary fungicide on a field, reducing costs while increasing effectiveness and environmental safety.

    Working with 5 sensor pictures including the unique “Red Edge Spectrum” which provides some of the most precise filtering and RapidEye’s 5 M resolution capability, Agri-Trend Geo-Coaches™ gather in-season images then turn these into vegetative index maps (SmartMAPS™).  The SmartMAPS™ are then used to develop a prescription (SmartCARD™) which is used to regulate the amount of fungicide applied to the crop through a GPS Variable Rate Controller on the high clearance sprayer....and all this is done in real time!

    To ensure that the areas of dense vegetation are indeed representing “heavy crop” that requires the higher rates of fungicide the SmartMAPS are handed to Agri-Coaches™ (agronomic professionals) who use the maps in conjunction with GPS to “ground truth” the field in an on-site inspection.

    “The application of fungicide as disease protection is one of the most agonizing decisions for a farmer.”, explains Elston Solberg, President of Agri-Trend Agrology, “Every year in almost every field, we know there are areas the definitely need protection while there are other areas of fields that do not require any fungicide whatsoever.  The integration of the high resolution RapidEye image, together with a SmartMAP in the hands of an Agri-Coach provide us with the tools and expertise necessary to be confident in the application rates programmed”

    Once the Agri-Coach is satisfied that the RapidEye image truthfully represents the zones in the field the prescription SmartCARD is inserted into the computer of the sprayer.  The sprayer, outfitted with GPS and Auto Steer, is hooked up to a controller that will increase/decrease or shut off the application of fungicide in accordance with the vegetative index of the field as it passes over the field.

    “Typically we are seeing 20-30% of any given field that requires either a low rate or no rate of fungicide,” adds Geo-Coach Warren Bills, “this is a big savings for a farmer.  Many of today’s sprayers are equipped with Variable Rate Controllers, so by working with the area Agri-Coach and the applicator, we have put together a system that is real simple and works”.

    Warren Bills will be presenting the concept at Agri-Trade at The Agri-Trend Stage on November at 12:00 Noon in the Enmax Centrium.  For more information go to or see The Precision Management Process in action at or go to page 53 of The Agri-Trade Official Show Guide.

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